Paracel promotes brands together with the community within the framework of its Community Engagement and Social Investment Program

Paracel, as part of its social commitment, presented three community brands, which seek to promote local commerce in its area of influence: Ei Renda, La Reina de Takuarendyju and Redención, as part of its programs of Relationship with Communities and Social Investment and Cultural Heritage. They were developed through participatory workshops with members of the communities and a specialized consultancy, where they were later able to select their favorite brands.

Ei Renda. it is much more than pure honey; it is the result of the effort and ancient knowledge of the Mbya Guaraní community of Vy'arenda in Concepción. Produced by 48 families dedicated to artisanal beekeeping, this honey has a unique flavor thanks to bees that collect nectar from native trees such as yvyrapytã, pink tajy and jukeri. The brand reflects the authenticity of the Mbya Guaraní traditions and their commitment to sustainability and respect for the environment

La Reina de Takuarendyju was born in the heart of the Takuarendyju community, where nature and spirituality coexist in harmony. This 100% natural honey is carefully collected from hives whose queen bee represents the very essence of life. Bees feed on native flowers, imbuing honey with an authentic and unmistakable flavor. The brand transmits warmth, gratitude and cultural roots, connecting the consumer to the essence of the forest and the purity of an ancient legacy.

Redención is a symbol of resistance, rebirth and unity, flourishing in an indigenous community that brings together seven peoples: Exet, Eshir, Sanapaná, Huanna, Angaité, Paí-Tavyterã and Tobacón. Redeción's handicrafts, mainly basketry, are created with sustainable materials such as totora, karanda'y and carandilla. Each piece is an act of resistance and a tribute to ancient culture, reflecting a commitment to beauty, functionality and respect for nature.

Paracel, through these brands, not only promotes high-quality products, but also strengthens the cultural identity and connection to the land of local communities. Through its social programs, it seeks to promote sustainable development, the preservation of traditions and the creation of economic opportunities for the families involved.

Learn more about Paracel's social commitment at https://www.paracel.com.py/sostenibilidad