Paracel financed and coordinated the development of the City of Concepción brand

The city of Concepción brand was financed and coordinated by Paracel, with the objective of positioning it as a reference in the country's tourism sector. This initiative responds to the company's Cultural Heritage Management Program.

To create the brand, participatory workshops were implemented with social leaders from the city of Concepción. A multidisciplinary technical team made up of professionals from Paracel and SENATUR planned and implemented specific activities with the local community, including research, collection, reading and selection of content, as well as a tour of the city, key interviews and workshops with participatory methodologies.

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This initiative seeks to actively promote economic growth and social development through tourism, so the creative strategy evokes the most characteristic elements of culture, gastronomy, historical reminiscences, beautiful locations and sunsets over the Paraguay River.

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The launch of the city brand took place on Friday, May 25, during the Extraordinary Session of the Municipal Council of Concepción, as part of the festivities commemorating the 251st anniversary of the city. The event was attended by representatives of Paracel, government authorities and citizens.